Nutrition Directions - Strategy & Marketing
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Although we are based in the UK we work with clients around Europe and elsewhere internationally. Our experience covers all aspects of the food industry including fresh produce (fruits and vegetables), bakery, cereals, dairy, juices, beverages, soups, snacks, ready meals and processed foods.

Recent projects have included:

  • Development of on-pack recipes based on GDAs and the requirement for balanced meals

  • Provision of nutritional advice and technical support for software development leading to launch of nationwide on-line dietary analysis tool by leading dietary supplements supplier (www.nutriprofile.org)

  • Nutritional assessment of smoothies and their contribution to daily dietary requirements

  • Preparation of a nutrition communications toolkit for leading snack brand

  • Development of 5 year strategic plan for the re-positioning of a range of ambient meal solutions on a health platform

  • Development of nutrition credentials and communications plan for a new breakfast concept

  • Concept generation for new product development of beverages on a nutrition platform

  • Development of consumer surveys and provision of nutrition communications messages for PR agency

  • Development of 3 year strategic plan for nutritional development of a range of juices

  • A review of the relevant scientific research for the health benefits of apples and pears and subsequent development of a marketing plan to maximise promotion of their nutritional advantages. Click here for more information

  • Review of scientific support for the health benefits of a novel food ingredient and assessment of its long term commercial potential

  • Facilitation of new product development in the bakery sector, specifically assisting with consumer research into health issues and advising on product formulations to achieve specific nutritional aims

  • Provision of long-range consumer trend forecasting for futures consultancy

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