Our work centres around strategy, new product development and the marketing of health-enhancing food products and areas covered include the following:
Forecasting of future trends in functional foods, taking into account recent and ongoing nutritional research
Forecasting of future consumer demand for health-enhancing food products
Analysis of consumer targets in terms of health status and motivation to consume healthier foods
Formulation of strategies for developing health-enhancing foods or food ranges
Audits of current standing of product ranges with regard to nutrition
Advice on marketing plans for health and nutrition and formulation of key health messages
Recommendations for new product introductions and modifications with health enhancements
Facilitation of re-formulation of products and identification of suitable ingredient suppliers
Development of web-based dietary analysis tools including food frequency questionnaires and 24 hour recalls
Critical assessment of recently published nutritional research and analysis of its commercial applicability
Identification and development of strategic partnerships
On-call responses to media issues and other time-critical developments
Ongoing provision of information on relevant scientific developments, market trends and competitive products internationally.
